From brief to design, I create meaningful experiences with pixel perfection. Understanding usability while striking a balance between a delightful and entertaining sensibility is my intent as a visual designer.
Washington Trails Association
I chose the Washington Trails Association homepage as a portfolio project. As a user of the site myself, I wanted to create a simpler flow of information with more breathing room around content.
This project entailed re-designing the case study section of Concur’s website. Creating a box grid for better “clickability” and leveraging the simplicity of others’ logos, higher conversion rates were met.